Strategic Investment Aligns with a Surge in Cruise Tourism Growth
In the heart of the Caribbean, Puerto Rico is reclaiming its place as the region’s premier cruise destination. Leading this resurgence is San Juan Cruise Port (SJCP), now operating under the leadership of Global Ports Holding (GPH), the world’s largest cruise port operator.
In just one year, SJCP has begun transforming the port passenger experience by modernizing infrastructure, enhancing passenger services, and laying the foundation for long-term economic growth. The timing is no coincidence—cruise tourism is rebounding, and this strategic transformation positions Puerto Rico to seize the opportunity.
A Growing Economic Engine
Cruise tourism already generates an estimated $140 million annually for Puerto Rico, through spending by transit passengers, homeport guests, and crew. In 2024, the port welcomed 1.4 million passengers; that number is expected to rise to 1.7 million in 2025.
As passenger volumes grow, so does economic activity—from local retail and transport to dining and shore excursions. Construction of two new berths and a state-of-the-art homeport terminal at Piers 11 and 12 are also anticipated as project targets are achieved. This phase will be instrumental in scaling San Juan’s capacity for growth.
Over the course of the 30-year concession, cruise volumes are projected to exceed 5 million passengers annually—nearly triple pre-pandemic figures. The port’s transformation is both timely and necessary to meet this demand.
Building a World-Class Port
Phase One of the Capital Improvement Program is in progress. This includes structural upgrades at Pan American Piers I and II, repairs at Pier 4, and improved pedestrian infrastructure for enhanced flow and accessibility. Below the surface, vital marine works are being completed to ensure long-term safety, functionality, and readiness for today’s larger vessels.
These investments aren’t just about capacity—they’re about resilience, operational efficiency, and improving every stage of the passenger journey. Once Piers 11 and 12 are added, San Juan will be even more competitive as a homeport, with increased opportunities for extended stays, hotel bookings, and airline traffic.
A Global Network with Local Impact
As part of GPH’s network of 33 ports in 21 countries, SJCP benefits from global systems, standards, and marketing reach. These tools help deliver a seamless cruise experience while empowering local staff with enhanced training and best practices.
This synergy of local insight and global scale ensures San Juan isn’t simply keeping up—it’s leading regional innovation in the cruise sector.
Economic Ripple Effects Across the Island
Port revitalization translates to broader economic uplift. Increased ship calls bring more business to Old San Juan merchants, local artisans, tour operators, and transportation providers. The impact radiates far beyond the harbor.
SJCP is committed to building inclusive partnerships with government agencies, tourism entities, and local businesses. The goal is a more integrated, sustainable tourism ecosystem—one that drives year-round benefits, honors Puerto Rico’s heritage, and safeguards its future.
An Unmatched Competitive Edge
San Juan offers a unique value proposition: a U.S. destination with strong airlift, rich culture, and an urban core just steps from the pier. Add in the natural beauty of the island—from rainforests to beaches—and Puerto Rico emerges as both an ideal homeport and a compelling cruise destination.
Charting the Course Forward
San Juan Cruise Port’s revitalization is more than an infrastructure upgrade—it’s a bold investment in Puerto Rico’s long-term growth. As the ships come in and the port welcomes the world, San Juan is ready—not just to receive visitors, but to lead the next chapter of Caribbean cruise tourism.
